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Jacob Ruiz

BFA in Graphics — Graphic Design
Course:
GPRT-202 Communication Design 3: Narrative & Scale
Faculty:
Christian Perez-Morin

LOST LA

The class was given an option to pick between two shows that were featured on the PBS TV Network. Either Lost LA or Art Bound. I chose Lost LA because the show resinated with me the most having come from the region. I then realized the logo had no depth or dimension like LA should have and decided to implement that concept in the best way possible. I then fell in love with the history of Disneyland and conceptualized a booklet that was based off the episode of Lost LA called "Fantasyland".
Learning Outcomes:
There were a few major things I learned while progressing through this project. One, I was able to organize my concept and was capable of allowing myself to fully appreciate an opening of a booklet with purely abstract images. Since I had the logo be semi-complex due to the 3-D approach, the second thing I learned was balance with image treatment and typography. I would actually like further critique on my typesetting in the booklet because I have recently learned how to do so.