Summer Sonic 2026

Rebrand for the Japanese music festival, which is held simultaneously in Tokyo and Osaka every summer. With the season in mind, I designed a custom font for this brand. The letterforms were made to resemble refreshing citrus fruits, warm sunrays, and music speakers. Accompanied with the deconstructed graphic elements and festive color palette, SUSO becomes a brand that truly encapsulates both the “Summer” and the “Sonic” of this unforgettable music festival.