Peabody

Welcome to the Peabody, where the past and present collide. Be dazzled by its classical architecture and charmed by the ducks that live within. Known for its duck march, the hotel lacked a contemporary identity that encouraged guests to stay. We reimagined the brand through a refined identity and packaging system that balances luxury with playfulness using ornamental patterns, jewel-toned colors, and a cohesive duck icon system.