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Jaiwon Lee

BFA in Graphics — Graphic Design
Course:
GMOT-152 Motion Design 1
Faculty:
Wilfred Wong

Austin Record Convention

The Austin Record Convention is the largest sale of recorded music in the USA. This is a motion piece that promotes ARC as a brand, but specifically, their app where customers can search the vinyl, CDs, LPs, and more. I created their logo and visual systems such as typography and color palette.
Learning Outcomes:
I learned how to connect different emotions to the viewers through easing in and easing out. I was also able to explore camera movement and deal with multiple layers of images and motion. The information, color, hierarchy of typography, and illustrations, all the elements had to be clear and organized in such a short video.
Project Website:
https://vimeo.com/685090183