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Jaiwon Lee

BFA in Graphics — Graphic Design
Course:
302 Communication Design 5: Transmedia

Magic Strawberry Sound

Magic Strawberry Sound is the biggest indie music label in Korea. The identity is designed by the playful composition of 3 words—magic, strawberry, and sound. All three words create this formula “magic = strawberry, strawberry = sound, sound = magic,” which also makes abstract forms of strawberry.
Learning Outcomes:
Creating an identity for "indie music" that showcases playful, personal, and expressive artists and their music to both Korean and global audiences was a challenging opportunity for me to create a dynamic and compelling system.