Graduates

Jamal Abdullahi

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Doubletime

in this assignment I was assigned the task of creating a beverage and a brand. I created a hard kombucha brand with four Scoby musicians to be the mascots. I designed a glass bottle, the box it sat in, a can, and a t-shirt and poster for the brand. I wanted to create something that appealed to health conscious individuals who cared about their gut.
Learning Outcomes:
I learned alot about illustration, branding, logo making, and research.
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Logo in Bookmania for vintage feel
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cardboard box for the bottle
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can mockup
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shirt and poster
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Die line for the cardboard packaging of the bottle
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Glass bottle with frosted affect and label applied
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Concept behind brand
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Goals in brand
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Moodboard
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Logotype exploration
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Naming exploration
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Brand story and tag
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PDP analysis
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Logotype exploration 2
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Typeface choices
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Color pallet and proportions
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Label design draft
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Final Glass label
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Final Can Label
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Dieline for external glass package