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Jamal Abdullahi

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
601 Graduate Studio 3
Faculty:
Gerardo Herrera

First Bank

In 1906, Creve Coeur Farmer’s Bank was established to help residents of a small, farming community near St. Louis reach their financial goals. Creve Coeur Farmer’s Bank later became First Bank in 1986. Creve Coeur Bank’s family heritage was communal and it set the strong foundation to grow through the leadership of the Dierberg family.
Learning Outcomes:
My challenge was that First bank is a family oriented and exclusive company conservative in their positioning with outdated tone of voice. To solve this problem I prioritized community through inclusivity, updated products, and updated positioning. I set the framework for First Bank to make this transition through creation of personal and business banking solutions as well as educational resources.