Graduates

Jamal Abdullahi

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-551 Graduate Studio 2
Faculty:
Gerardo Herrera

First Bank Rebrand (rushed organization)

In 1906, Creve Coeur Farmer’s Bank was established to help residents of a small, farming community near St. Louis reach their financial goals. Creve Coeur Farmer’s Bank later became First Bank in 1986. Creve Coeur Bank’s family heritage was communal and it set the strong foundation to grow through the leadership of the Dierberg family.
Learning Outcomes:
My challenge was that First bank is a family oriented and exclusive company conservative in their positioning with outdated tone of voice. To solve this problem I prioritized community through inclusivity, updated products, and updated positioning. I set the framework for First Bank to make this transition through creation of personal and business banking solutions as well as educational resources.
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style guide
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applications poster
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applications poster 2
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Card advertisement
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lifestyle poster 1
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lifestyle poster 2
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lifestyle poster 3
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infographic poster to educate the community
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banker humanization poster
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Trade show
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Signage
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Signage plaque
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Museum installation
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Conference speaker event
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Signage for finance fair
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inside of first bank
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facade of first bank
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packaging
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Brinks truck
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signage
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Overlay for speaker
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ATM
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ID
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Mobile APP
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Website Pages
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Web in context
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Webpages in context
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Brand Bible 1
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Brand Bible 2
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Brand Bible 3
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Brand Bible 4
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Brand Bible 5
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Brand Bible 6
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Brand Bible 7
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Brand Bible 8
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Brand Bible 9
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Brand Bible 10
Logo Animation
Logo Animation