Graduates

Jamal Abdullahi

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design

Course:

GRFX-601 Graduate Thesis 1

Faculty:

Gerardo Herrera

In progress rebrand for first bank

I am rebranding a first bank. My idea is to make them appeal to a younger more modern audience while having older appeal. I want them to be competitive with their innovative neobank/fintech counterparts (Venmo, chase). Their current brand is very conservative and their media is very stagnant. I rebuilt their logo and I am focused on using their history in managing farmers wealth strategically.

Learning Outcomes:

I learned a lot about expressing brand identity through type, color, and imaging.