Graduates

Jamal Abdullahi

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-601 Graduate Thesis 1
Faculty:
Gerardo Herrera

In progress rebrand for first bank

I am rebranding a first bank. My idea is to make them appeal to a younger more modern audience while having older appeal. I want them to be competitive with their innovative neobank/fintech counterparts (Venmo, chase). Their current brand is very conservative and their media is very stagnant. I rebuilt their logo and I am focused on using their history in managing farmers wealth strategically.
Learning Outcomes:
I learned a lot about expressing brand identity through type, color, and imaging.
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Design for three credit cards before 3D application
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Bank money transportation design. Not finalized logo lockup.
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promotional envelope
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spatial design
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spatial design/AR rough draft
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advertising poster set
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Banker humanization poster set
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Infographic poster set
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