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Jamal Abdullahi

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-551 Graduate Studio 2
Faculty:
Pamela Olecki

Los Angeles Municipal Art Gallery rebrand

The Los Angeles Municipal Art Gallery is a prominent community fixture that focuses on exhibiting underrepresented artists and empowering the LA community. The LA Municipal Gallery has been open since 1954, and is the longest running institution dedicated to solely exhibiting art. The Gallery holds LAMAGLearn & LAMAGPlay workshops for the community to bring the community together and educate it.
Learning Outcomes:
The Los Angeles Municipal Art Gallery's challenge was a lack of diversity in customers, a lack of community engagement, and an inaccessible web/physical experience. My solution to this problem was to use the history of the gallery to curate a more inclusive and accessible experience. Based on the floor plan of the Los Angeles Municipal Art Gallery, this rebrand visually illustrates the movement, modularity, and accessibility of the brand identity.