Graduates

Jamal Abdullahi

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Swell

In this assignment, I decided to create a health conscious incense brand. I drafted a blueprint for the wooden box and created the holder in the woodshop. the brand's logomark uses Univers's multiple weights to convey a wave and the phases of the moon are laser cut into the incense box itself because it controls the waves of the ocean.
Learning Outcomes:
I learned a lot about logo making, creating a solid brand identity, making a wooden box in the woodshop, and creating a professional presentation to showcase your product design.
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Project introduction
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Demographic Personas
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Market analysis
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Research finds
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Brand name exploration
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Logo exploration
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Logo exploration 2
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logo exploration 3
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Final logo exploration and color pallet proportions
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Brand color pallet
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Creative Guiderails
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Brand tag and story
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Incense holder sketches
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Incense holder sketches 2
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PDP analysis