Graduates Select DepartmentArtcenter ExtensionBrand Design & StrategyCreative DirectionEntertainment DesignFilmFine ArtFurniture, Lighting and FixturesGraduate ArtGraduate FilmGraduate Graphic DesignGraduate Interaction DesignGraduate Spatial Experience DesignGraphic DesignIllustrationIndustrial DesignInteraction DesignLighting & Fixtures DesignMedia Design PracticesPhotography and ImagingProduct DesignSpatial Experience DesignTransportation DesignTransportation Systems and Design Back to Projects James Joo BS in Product Design — Product Design INSOMNIAC Discover the nighttime street basketball culture of New York to design high-performance basketball shoes to dominate the court. Project Website: https://www.jooessential.com/home Image Image Image Image Image Image