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Jingjing Wang

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
Type5 Motion
Faculty:
Elaine Alderette
Term:
2024 Spring

Nascar

Redesigned a legacy brand for a new era, balancing track-born heritage with digital momentum across identity, motion, and screen.

Learning Outcomes:
I learned to build a brand system across identity, motion, and media that feels cohesive and responsive at every scale. By grounding decisions in cultural and strategic research, I balanced heritage and innovation—translating legacy into dynamic form, from logo to interface. The process sharpened my ability to design for continuity and impact across digital and physical contexts.
Project Website:
https://jeanwang.me/3-nascar-2
Tags:
Identity Design,
Motion Design