7 Generations, 50 Years - Brand Identity

2025 was a big year for both BMW and its community — it's been 50 years since the 3 Series was released. The BMW Group planned a campaign to advertise and celebrate the best selling car's birth year. This was an impactful event which evoked 1M+ discussion on social medias and released a limited edition vehicle.

In this project, I shaped the narrative direction of the campaign and worked on the identity of the anniversary branding.