MOMU

MoMu Antwerp has long been positioned within a traditional museum framework, often perceived as classical and static. This project reimagines the institution as a contemporary platform that reflects the evolving nature of fashion. The identity is built on the concept of human proportion, an underlying principle that shapes both the body and the garments that surround it. Rather than treating fashion as static objects, the system focuses on how clothing interacts with the body through volume, silhouette, and scale.