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Jia Liu

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Fiona Blankenship

MEXICO CITY

This is a project to create a brand image and a system for Mexico City. I started by researching Mexico City, then I started to determine the design driver, keywords, color palette, etc. And based on these, we designed LOGO, posters, patterns for Mexico City, and used these elements to design a complete system.
Learning Outcomes:
I learned how to design logos and patterns for a brand. And use these elements to interestingly extend posters, signage, tote bags, websites and other things, so that they are unified but not boring and monotonous
Project Website:
https://racheliu.cargo.site/mexico-city-1