Graduates

Jihwan Jeon

Graduate Graphic Design

Course:

402 Advanced Print Studio 7

Faculty:

Annie Huang

ASCENT • lodge

'ASCENT • lodge' is a hypothetical hospitality extension of the Arc'teryx brand, envisioning a high-end outdoor lodge in Northern Vancouver where customers can test products in proximity to the design studio and manufacturing plant. I developed the logo, lookbook, postcard, and brand collateral. This project aims to create a fresh, unique lodging experience that seamlessly extends the existing Arc'teryx brand identity.

Learning Outcomes:

For the first time, I ventured into hospitality branding, requiring a unique customer-oriented approach. Balancing the brand's existing identity with fresh elements in the lookbook presented a significant challenge. For future projects, I might consider larger-scale expansions, such as the creation of an outdoor lifestyle magazine, to further extend the brand's reach.