BAM Soju

The assignment was to design a bottle. I picked soju because it is a beverage that doesn't have a lot of luxury or high-end competition (for reasons I explained in my pitch deck). I went with a high-contrast black and white theme and made the visuals look like the visceral experience of being drunk. The name "bam" is play on the act of throwing down a shot glass and the korean word for "night", and the brand is meant to be associated with night drinking and premium soju.