Graduates

Jihwan Jeon

Graduate Graphic Design

Course:

GRFX-551 Graduate Studio 2

Faculty:

Carolina Trigo

Fashion and Art Museum

I created a self-generated brand called the Fashion and Art Museum, or FAM. This Los Angeles-based museum specializes in showcasing LA-based subcultures and offers a fashion line in collaboration with exhibiting designers, as well as partnerships with various existing brands that fit various subcultural categories, particularly punk and skate. Throughout the project, I utilized research, analysis, and strategy to develop the brand's identity and communication across various media.

Learning Outcomes:

Throughout the project, I learned how to articulate business goals, conduct thorough research and strategy development, and communicate effectively with venture investors. I learned to be bold with my ideas while effectively telling my story and taking in feedback when my ideas need refinement or a change in direction. Overall, this project has helped me prepare for future thesis work by providing me with a strong foundation in branding, identity, communication, and design strategy.