Los Angeles Municipal Art Gallery Rebranding

This is rebrand of a public gallery in Los Angeles. I wanted to make the identity more iconic, modern, and inventive. The driving visual metaphor I chose was "Melting Pot", which would help make the brand feel more creative and community-oriented. I chose real artists who have had their work shown at LAMAG in the past, using examples of their art for the posters, tickets, and other deliverables. Otherwise, the brand is purposefully minimal to avoid bringing too much attention away from the art.