Graduates

Jihwan Jeon

Graduate Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Daniel Hoy

Nike Healthy Life Starter Pack

For my first packaging project, I chose to do a new product lineup under Nike. It's a healthy lifestyle starter pack kit, including a curated set of exercise equipment. The brand is meant to use higher-value packaging to motivate users to exercise when they'd normally ignore each piece of equipment individually. During COVID, home exercise became particularly important due to gyms closing or being unsafe due to risk of exposure.
Learning Outcomes:
I learned how dielines work and how precise they need to be. I learned how to create new visuals that feel appropriate for an existing, strong brand. I also learned how to use the space of the package well to capture the eye of potential customers.
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Context
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Target Audience 01
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Target Audience 02
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Moodboard
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Logo Ideation 01
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Final Logo
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Rough Sketch 01
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Rough Sketch 02
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Rough Sketch 03
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Rough Sketch 04
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Dieline First Draft
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Dieline Second Draft
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Final Dieline
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Final Interior
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3D Modeling Mockup 01
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3D Modeling Mockup 02
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3D Modeling Mockup 03
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Photography 03