Rite Aid Rebrand

Rite Aid is a Fortune 500 nationwide drugstore chain facing heavy competition. I designed a new identity for the company, starting with a a new logo and color scheme, working up to marketing, corporate, packaging, retail, pharmaceutical, and logistics applications. The rebrand is meant to be provide a fresh, start-up feeling to a longstanding brand that is more friendly and customer-focused. I was attempting to give Rite Aid their own identity that stands out from their competition.