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Jo Iijima

BFA in Graphics — Graphic Design
Course:
303 Type 5: Transmedia
Faculty:
Brad Bartlett

Atomic Research Lab

Atomic Research Lab at the California Academy of Sciences focuses on the study of the atom allowing the audience to discover the fundamental properties, behavior, and interactions of atoms in the world. Atomic Research Lab focuses on helping visitors gain a deeper understanding of the elements in the periodic table and how they contribute to the composition of the world around us.
Learning Outcomes:
While researching atoms, a quote from physicist Neil Bohr described atoms as the fundamental building blocks of nature. This inspired the typographic part of the project, which uses the Bohr model of atoms as the foundation for the design. Each letterform consists of modules based on the atom representing the elements, allowing for a unique representation of each element.
Project Website:
https://joiijima.com/Atomic-Research-Lab