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Graduates
Jo Iijima
BFA in Graphics — Graphic DesignCAS Rebrand
This is a rebrand project for CAS (California Academy of Sciences). In highlighting the significance of sustainable architecture at the California Academy of Sciences, the custom typeface "CAS Ultra" is inspired by the iconic hill-shaped "living roof" designed by Renzo Piano. The interconnected hills also represent a genome pattern shown in the ID collaterals, symbolizing the theme of "regeneration," a central message of CAS.
Learning Outcomes:
The identity system adeptly integrates the organic flow of the building into our design, encapsulating the essence of nature seamlessly.