Genzai is a Japanese clothing brand created by the art director, Tetsuya Nagato. The main goal for this project is to make Instagram short animations that shows the brand aesthetic and concept in an abstracted way. This was executed by creating collage in Photoshop and animating in After Effect.
Learning Outcomes:
This was my first intern project with a director. The idea of motion collage originated from my CD2 project and I was glad that my skills helped this brand to grow. It was interesting to hear his perspective on my collage and animation. From his feedback, I was able to develop my piece in a short period of time.