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Jo Iijima

BFA in Graphic Design — Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Jini Zopf

RE:TEA

RE:TEA is an original iced tea brand that utilizes the concept of redefine, relief, and refresh. Iced tea is often seen as a sweet beverage that is categorized under a soft drink. My intention for this project is to redefine the expectation of iced tea. Unlike Lipton or Nestea which have high sugar content, RE:TEA is a refreshing iced tea that people can drink for both of their health and delight.
Learning Outcomes:
For this project, I created an original display typeface for the logo. The combination of thin horizontal stroke and the curve of the typeface is intended to represent calmness, elegance, and softness brought by the flavour of the tea. I decided to use warm yellow color for the label to give a healthy and relieving impression to the consumers. The Kongsberg machine was used to make a cutout in the lemon illustration, creating a natural texture straight from the tea itself.
This is my original font created in illustrator.