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Jo Iijima

BFA in Graphics — Graphic Design

SEVENTEEN CARAT STATION

CARAT Station was a global pop-up event series created in partnership with Spotify and HYBE/Pledis Entertainment to celebrate SEVENTEEN and their dedicated fandom, CARATs. Each station brought fans closer together and followed SVT’s tour schedule. Awarded “Best Group” at the 2024 MTV Video Music Awards, SEVENTEEN travelled to New York, Seoul, Tokyo, Manila, and Jakarta to deliver high-energy concert experiences filled with music, food, excitement, and connection. More info on the website.
Learning Outcomes:
In collaboration with Spotify and HYBE/Pledis Entertainment, I designed elements of the brand identity, billboards, logos, and spatial signage for the pop-ups, crafting a visually dynamic and immersive world that brought SEVENTEEN's journey and their deep bond with CARATs to life.
Project Website:
https://joiijima.com/4/