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Joonhee Park

BFA in Graphics — Graphic Design
Course:
303 Type 5 Motion
Faculty:
Elaine Alderette

Institution for Art and Olfaction (IAO) Rebranding (in-progress)

Art and olfaction aims to communicate with people about the perfumery by education and exploration of scent. By introducing historical and scientific aspects in perfume, we will educate the perfumery to change the perception of perfume of being commercialized brands into art.
Learning Outcomes:
I learned the brand system and the how the concept and visuals correlate, which makes the consistent and strong identity of the brand. For rest of the week, I will work more on the visual system in posters and how it strengthen the brand images.
New logo
Logo inspired from the basic knowledge of the perfume (fragrance pyramid / wheel)
Final logo lockup with grid
Color palette (primary colors inspired from artistic mood pulled from the scent exploration of the institution / secondary colors from the fragrance wheel representing four different fragrance: floral, amber, fresh, woody)
Primary / secondary / text typography (circled one is chosen)
Secondary graphic elements (also inspired from fragrance wheel)