Graduates
Julian Rucker
Master of Design in Brand Design and Strategy — Brand Design & StrategyCourse:
GBDS-512 Writing for Brand
Brand Voice for. You, Over, Universe. (Y.O.U.) Luxury Goods.
You, Over, Universe. (Y.O.U.) Luxury Goods. This brand has an agnostic mentality. It's about individuals and what makes them unique. We don't preach to our customers cause each one has an individual story. We then empower customers to tell their stories through our goods, focusing on creating great individualized products for each customer. No two items are the same, be it a water bottle, a bicycle, or a bar of chocolate. Everything is customized for YOU.
Learning Outcomes:
Transforming a series of Brand Values into a compelling a relevant brand voice narratives. Brand Values, Writing Brand Statements
Project Website:
