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Julian Rucker

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-571 Branding Futures
Faculty:
James Chu

HypeCalm: Holistic wellness deeply embedded into the fabric of corporate culture

In the HypeCalm project, developed with three other brand strategists, we aimed to integrate workplace wellness into corporate culture. Our ecosystem empowered employees to manage their well-being with wearable tech and immersive programs, offering real-time insights and personalized guidance for accessible and tailored wellness.
Learning Outcomes:
Brand Positioning: Craft clear value propositions. Design Thinking: Create user personas and scenarios. Tech Integration: Use AI, VR, and data analytics. Marketing Strategy: Design cohesive multi-touchpoint strategies. Visual/Digital Design: Create sketches and renderings. Adaptability: Iterative design and feedback. Project Management: Manage projects and presentations. Sustainability: Prioritize eco-friendly solutions. Behavioral Insights: Understand environmental influences on behavior.