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Julian Rucker

Master of Design in Brand Design and Strategy — Brand Design & Strategy

Martian eGames Association (MEGA) AR/VR Stadium

Brand Research Strategy for a Martian eGames Association. Deliverables: Brand Story and Name, Competitive Analysis, Persona Development, Potential User Journeys, and Potential Customer Interviews. Sports Team: An Earth based sports team, with a bad record gets bought out by a Trillionaire that made their fortune with an AI company that colonized mars.
Learning Outcomes:
Competitive Analysis, Persona Development, User Journeys, and Customer Interviews. Writing for Brands, Chat GPT, MidJourney. Using a variety of new design tools to develop a Brand Research Strategy in a contemporary context.
Project Website:
https://miro.com/app/board/uXjVNe2DC8c=/?share_link_id=671813433674