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Julian Rucker

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-551 Branding Studio 2

The Organism Company, A consumer focused Synthetic Biology brand

The Organism Company evolved from Ginkgo Bioworks during a comprehensive project to develop a robust brand strategy. The process included exploring Ginkgo Bioworks' history and technology, applying creative storytelling to blend the allure of eternal youth with advanced science, and utilizing future thinking to anticipate market trends and consumer needs.
Learning Outcomes:
A comprehensive 14-week project to develop a robust brand strategy. The process included exploring Ginkgo Bioworks' history and technology and utilizing future thinking to anticipate market trends and consumer needs. A competitive landscape analysis identified key strengths and opportunities, leading to establishing the company's vision, mission, and values through brand strategy frameworks. A brand fabulation audio story was recorded to outline a narrative structure.