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Julian Rucker

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-571 Branding Futures
Faculty:
James Chu

ZenSpace Wearable Career Wellness System

Research & Strategy for Comprehensive Wellness Brand. People feel a loss of purpose in the modern world, the place that religion once played in our live's is gone, replaced by some... People feel lost in their careers, their drive for purpose is channeled into their work, but they strive for power in an unrestrained system. "How do I set career goals? What is my ideal job title? What are stepping stones on that path?"
Learning Outcomes:
Brand Futures Thinking STEEPX Trends Report Competitive Analysis Futures Wheel Brand Strategy Identify Core Overarching Problems Managing and Mitigating Negative Consequence Leveraging Positive Impacts
Project Website:
https://miro.com/app/board/uXjVNwuJHyw=/?share_link_id=506004730191