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Kevin Lee

BFA in Graphic Design — Graphic Design
Course:
Type 5: Motion
Faculty:
Ming Tai
Term:
2024 Fall

TOHO Animation

TOHO Animation is an animation label based in Tokyo, Japan, acting as a distributor of numerous anime projects. This project explores how a legacy anime label could push its boundaries to reflect the inquisitive spirit.

Process:

The mission was to bring TOHO Animation closer to the fanbase it loves. The answer was a brand system built from the inside out—rooted in research, shaped by the visual energy of anime, and expressed through an iconography system that gives TOHO a new visual language to grow with.

Learning Outcomes:

I learned how to establish a dynamic visual system and enhance it further with a streamlined motion system.

Project Website:
https://kevinlee.online/toho-animation
Tags:
Branding,
Motion Design
TOHO Animation Motion Montage
Digital billboard mockup set in Central Tokyo.
The new TOHO establishes a wider range of communication, from screens to urban environments such as subway stations.
The unique iconographic system based on brand and genres adds deeper layers of personality and functions.
The graphics, typography, and color all come together to express the endless creative potential
Installation design for an in-store/offline setting