GPRT-152 Communication Design 2: Information & Context
Faculty:
Allison Goodman
Elephant Rangers
Elephant Rangers is a group of US veterans committed to combat poaching in Africa. They are a wildlife conservation initiative that protects and aids other conservation organizations. The logo abstracts both the shape of an element and a ranger guarding their post.
Learning Outcomes:
I learned the importance of an identity system: how it sets the tone and image of an organization, how it discreetly yet clearly represents an icon or idea, and how its logomark should be bold and also functional.