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Kissa Angjaya

BFA in Graphics — Graphic Design
Course:
GTRA-302 Communication Design 5: Transmedia
Faculty:
Roy Tatum

Matty Matheson Identity

This rebrand for Matty Matheson captures his bold, colorful, and chaotic energy while ensuring consistency across digital and print. Inspired by his larger-than-life personality, the identity system balances playfulness with cohesion, reflecting his dynamic presence in food, media, and merchandise.
Learning Outcomes:
Inspired by Matty Matheson’s personality, the website incorporated bold, overlapping type and imagery. I learned to reference cookbooks as a structural framework for site navigation and content organization. Through strategic use of color, I differentiated playful sections—highlighting Matty’s persona and cooking—from more refined areas for his fine dining restaurant. This project strengthened my ability to break design conventions while maintaining clarity and usability.
Project Website:
https://kissaangjaya.site/matty-matheson-identity