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Kissa Angjaya

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Simon Johnston

Nikon Identity

An identity system that explored ideas relevant and representative of Nikon, a leading brand in the imaging and optics industry. The system translates Nikon's commitment to precision into a structured, grid-based system to reinforce clarity and consistency. Recognizing the need for adaptability, a dynamic identity was developed to shift seamlessly between minimal and maximal expressions. These expressions were applied across different mediums, digitally and physically.
Learning Outcomes:
This project reaffirmed my belief that design, like photography, is a powerful tool for accessibility—framing stories, evoking emotions, and creating experiences that resonate across perspectives. Creating a brand guideline for the identity system also allowed for the expansion of its applications beyond print. The use of square grids and modular patterns further enhance the identity system altogether.
Project Website:
https://kissaangjaya.site/nikon-identity