Graduates

Kitty Yu

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
GRFX-501 Graduate Studio 1
Faculty:
Christian Perez-Morin

Lost LA

This project starts with Lost LA logo redesign, then moving along to design posters, Instagram carousel, and a book for one of its episodes: The Dream Factory. This specific episode indicates the controversial issue of Caucasian actors playing in Asian roles. For the logo redesign, I broke the stroke of letters to create the chain impression to express bond inside the community. For the episodes' promotion I used yellow and white shapes to interpret the interaction of two ethnicities.
Learning Outcomes:
I learned the basic process of rebranding a system and the book layout arrangement. I learned especially from designing the Instagram carousel since it aimed to appeal to audiences and required me to motivate audiences' curiosity.