WIRED | Logo Reveal Trailer

This logo reveal trailer for WIRED was driven by the idea of celebrating STEM through a visual metaphor that felt suitably powerful and expansive. Spaceflight, and especially the rocket launch, became the core image because it carries that sense of force, ambition, and collective achievement while also tying WIRED’s four pillars together. The process combined 3D animation with 2D motion graphics so those separate elements could converge into something that felt larger than the sum of its parts.