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Lauren Aquino

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
GPKG-202 Package Design 1: Design Principles
Faculty:
Monica Schlaug

Coco&

Coco& is a chocolate brand that aims to promote community gardens by incorporating local and sustainable ingredients into specialty chocolate flavors. Coco& works with gardens to source botanicals such as lavender, mint, chamomile, and more to infuse into chocolates. This project explored the branding of Coco& and the development of two different flavors. I also started working out how the brand would be portrayed through photography of the products.
Learning Outcomes:
I learned how to have a brand's visuals reflected in the physical form of the packaging. I also learned a lot about materials, scale, and tactility. Creating physical prototypes and revising from there helped me figure out what was working and what wasn't. Using the Kongsberg and 3D printing lab were also new experiences.
Both flavors - front
Both flavors - back & chocolate
Rose flavor
Thyme flavor - back