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Lauren Aquino

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design

Meteora

This is a proposed brand identity for the UNESCO World Heritage Site, Meteora, located in Greece. Meteora doesn't currently have a brand identity, so the goal was to create something unified to get people to visit the site. Meteora consists of 24 monasteries perched atop towering pillars of stone. Elements were pulled from both the majestic geography of the site as well as its rich cultural and historical aesthetics.​​​​​​​
Learning Outcomes:
In this project, I learned how to pull visuals from a physical space, reinterpret them, and create a system that can be applied to a wide variety of touchpoints. I specifically enjoyed applying this to a 3D experience at the location and seeing how my visuals could come to life at scale.
Project Website:
https://laurenaquino.myportfolio.com/meteora
Brand elements
Ads, letterhead and information sheet
Envelope, business cards, and booklet
Website
Site proposal