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Lauren Aquino

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Faculty:
Gerardo Herrera

Tavia

Tavia is a business that sells beautiful sheet music that looks just as good on a coffee table as it does a music stand. It works within an untapped market of premium sheet music. The brand works within classical and pop music to appeal to musicians, collectors, or really anyone with a favorite song. Tavia also offers custom books with sheet music especially for concerts, shows, or gifts.
Learning Outcomes:
In this project, I learned more about researching and creating a viable business. We explored methods of developing business strategies and how that might be reflected in the brand identity.
Project Website:
https://laurenaquino.com/Tavia