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Lauren Aquino

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design

T.J.Maxx

During my undergraduate studies, I had the opportunity to complete a 6-month internship with the creative team at T.J.Maxx. During this experience, I worked on a variety of projects ranging from wayfinding signage to gift cards to emails. Below are a few of the projects for which I was the primary designer.
Learning Outcomes:
I learned how to apply existing (and very corporate) branding to a variety of touchpoints and for different briefs. I experimented with pushing the boundaries of the brand identity and infusing my own strengths and style into the work. I also gained experience working with copywriters, art directors, and other members of the creative team.
Project Website:
https://laurenaquino.myportfolio.com/tj-maxx
Gift cards
In-store fundraising signage in collaboration with Save the Children.
In-store fundraising signage in collaboration with Joslin Diabetes.
I concepted and designed some Surprise & Delight emails, which were sent out to TJX Rewards members on a monthly basis.