Graduates

Lena Jeong

BFA in Graphics — Graphic Design
Course:
GPRT-253 Type 4
Faculty:
Stephen Serrato

Remembrance of Things Past

For Type 4, we were create a hypothetical group exhibition build around a theme or an artistic movement of our choice. My hypothetical exhibition was about Classic Mythology expressed throughout time. Classic Mythology has been expressed since the early years of the Renaissance all throughout modern times. This exhibition explores famous mythological tales such as Narcissus, Minotaur, Cupid, Daedalus, Achilles, Icarus, and more.
Learning Outcomes:
Through this project, I am learning how I can translate the "identity" of my exhibition through not only typographic means but visually as well. It is emphasized that through this project, we put more importance on our intentions as well. As my exhibition theme is Classic Mythology, I thought about how I can visually translate the "Classic" and "Divinity" aspects of my exhibition. I learned and prioritized making my design translate the feeling of classic mythology.
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This is the starting spread of my book. One of the main typographic moves that I use throughout my book is the breaking of text (as shown in the title or pull quotes) to represent the deities (which indicate the divine/higher) and humanity/humans (below the deities).
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This spread shows the Olympian family tree. In Greek Mythology, the twelve Olympians are the major deities of the Greek Pantheon. Through typographic moves, I wanted to give the same sense of structure throughout both sides of the pages through visual means.
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In my case, I chose to do my artists sections on the famous mythological stories. Within each "artist" section, I chose to show the different artwork portraying the mythological tale from early periods like the Renaissance all the way up to present day. This section tells the story of The Tale of Icarus and Daedalus. I pulled an excerpt from the tale itself to portray a story as my audience can connect it from the timeline of how these tales were represented in artworks.
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This is one of the ending spreads that was to portray any past exhibitions related to my artists in my book. As my exhibition was based off classic mythology and there were no previous exhibitions based off my topic—through critique and consideration, I decided to base these spreads off the classic mythology figures mentioned throughout my book.
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My exhibition wall—using the same typographic moves within my book.
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My exhibition gallery wall, where hypothetically each room would focus on one mythological tale—this one being the mythological tale of Cupid and Psyche. I chose to split up the excerpt pulled from the tale as reflected in my artwork section in my book so that the audience would have a better sense of the correlation between the tale and the images as they walked the exhibition.
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This shows my other layout variation style for my book. This variation focused more on the complexity of the type layout, with a black and white colored theme. The text always stuck to four columns out of a five column grid.
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This shows how some spreads looked when printed out in actual size. The second picture shows the size difference between the first and second variation that I did — which was one of the key factors on how I decided which layout to go ahead with.
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Color inspiration for my chosen layout. The deep red and slight tan color is derived inspiration directly from Classic Greek Mythology pottery and drawings.