For logos, my main goal of creating a logo for Pasadena Black Pages was to create something that will feel less outdated but still was recognizable in terms of representation of the community. I tried various versions as shown in the progress pictures. The raised fist is a significant symbol for the black community (which the organization represents) representing solidarity and unity. The original logo for PBP (as shown to the right) was a raised fist that was directed towards the viewer — so with the original logo in mind, I created a logo that visually represents a raised fist to further visually communicate the symbol of resistance and defiance.
We were tasked on to create an Engawa of the book. The Engawa can be seen as the "opening spreads" for a book that leads the audience to the feeling and tone of your book — like an opening. Since my book talks about the L.A Riots of 1992, I wanted to visually communicate a tone that felt powerful and strong. The L.A Riots were an important event in our history and I wanted to fully be able to communicate the rage and anger that the people of color were affected. Through that in mind, fire was one of the main important signifiers of the L.A Riots. Not only does "burning" fire represent the chaos and anger, when a fire burns out, there are remnants of ashes that signify something has been destructed and cannot be reverted. So through this in mind, I wanted to represent the L.A Riots in an abstract way but still visually communicate the events of the L.A Riots and the events proceeding after the riots. I burned paper at my home, using remnants of ashes and fire. I scanned in paper I burned in as well to create imagery for my engawa.
Here are two variations that I did for my engawa. The quote is "A riot is the language of the unheard." by Martin Luther King Jr. that I felt representing the L.A Riots but riots as a whole. Through this quote, I wanted the viewers to feel a powerful opening not just through the text but imagery as well. The second variation (eventually not chosen) slowly revealed the quote whereas the first chosen variation split the quote so viewers could feel the tension of the quote.
This shows the process of a few posters and cover versions I created. For the poster, at first, I only chose photos that showed individual people. Through various critiques and progress however, I learned that perhaps changing the last poster to something that represented the community would work better. The right shows a color variation I did as well — a color that was derived inspiration from the Black Liberation flag. The first cover variations I did were used with type and imagery/color from my book. However, through progress, I took graffiti from the L.A Riots itself because I felt that strongly expressed the defiance and significance of my event.