Milano Cortina 2026 Winter Olympics Rebrand

For this retro-celebratory tone rebranding, I was inspired by the news of Italians singing and cheering on their balconies during the COVID-19 pandemic. Italy is a country with a culture of celebration and passion, and I want to incorporate these virtues into this rebranding. I used a vintage color palette that connects to Milan’s rich local history. I also designed a custom typeface for the logo that captures movement and celebration. When the typeface is associated with the colors, a pattern reminiscent of confetti appears. More identity is shown through posters, website and social media design, merchandise design, and environmental installations.