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Graduates
Leni Gao
BFA in Illustration - Motion Illustration — IllustrationCourse:
Type 5: Motion
Faculty:
Ming Tai
Term:
2025 Spring
Yelp Rebrand
Yelp is a platform that publishes reviews about local businesses. As more social media platforms are created and more online tools are developed, there is a lack of usage on the platform. My rebranding for Yelp aims to increase social media features, redesign to attract more younger users, and create a space that fosters trust through sharing memories between individuals and local businesses.
Process:
The new identity has a friendlier color palette with yellow as the accent color, which connects back to the "Yellow Pages", an older platform that inspired the name "Yelp". I designed graphic illustrations that are fun and welcoming, as well as a mascot to make users feel more connected, along with the tagline “What’s good?” capturing the Gen-Z energy. A more prominent social media presence is created for the app. The identity is conveyed through colors, characters, icons, the website and app, promotional posters, and a motion montage.
Project Website: