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Liqi Liang

BFA in Graphics — Graphic Design
Course:
402 Advanced Package Studio 7

Lucky Charms | Package Design, Brand Identity, Illustration

Collaborate with a partner to redesign a series of product packaging including leveraging Luck Charms’ brand equities and improving packaging hierarchy to evolve the design to appeal to new consumer targets, by modernizing the mascot’s appearance with a new illustration style, and cleaning up the original logo.
Project Website:
https://liqi.info/lucky-charms