Bishop Museum

These posters would be located around O‘ahu, advertising the museum to island's visitors and locals. They inform the viewer about the events of the museum and cultural marks, and use both the Hawaiian language and English. Through my process of making these posters and exploring range of scale, I was able to refine the details within my marks and how they worked as a cohesive system of form and color. My typographic approach includes integrating my forms within a typeface, and using a display typeface with triangular accents that match my established geometric shape language.

This collection of posters introduces the eight individual islands of Hawai'i, highlighting the unique history of two selected locations. By presenting these places within their historical context, this visual identity pays homage to the native culture, transcending conventional tourism narratives.

Business cards embrace the visual identity’s palette of vibrant rainbow hues that were inspired by Hawai'i, also know as the Rainbow State. Each ticket celebrates a unique mark and demonstrates the versatility of the system. The ticket's reverse side displays a diverse range of images sourced from the Bishop Museum's collection, spanning from historical photographs to well-preserved cultural artifacts.

This booklet is designed to fit into brochure stands located outside airports and popular attractions to entice visitors. Inside it gives basic information about Bishop Museum in addition to highlighting the special programs, history, and community resources. My design employs a structured minimalistic approach, primarily focusing on typography and color as the guiding elements of composition. I chose this style as this refined visitor guide stands out compared to the typical bright, image-based tourist guides that live in these places.

Social media is used to connect Bishop Museum to a broader audience beyond those who visit Hawai'i. Cultural artifacts, island history, and significant events are emphasized to introduce visitors to a place of learning and authenticity, moving beyond a mere tourist attraction.

The wayfinding and signage are integrated into the existing historic architecture. When considering materials, I was paying special attention to the wood texture I used. Koa wood, a unique wood that can only be found in Hawai'i, and has played a significant role in ancient Hawaiian history.

LŌKAHI: Microcosms of Harmony Since the museum is futurecasting in the development of their science center, I created the first exhibition under Bishop Museum’s new visual identity. This would open in Spring of 2025. My design approach was to highlight the beauty found in intricate patterns of Hawaii’s native shells, plants, and animals. The layout of typography echo the importance of an ecosystem relying on balance. This exhibition is in partnership with the Pacific Center for Molecular Biodiversity (PCMB). The intricate and captivating ecosystems of Hawaiʻi are on display, showcasing their uniqueness and complexity. In this delicate dance of nature, every creature, plant, and living entity plays a vital role in unraveling the tapestry of natural and cultural history. Beginning with the tiniest life forms, these microcosms serve as a symbolic representation of a grander unity across all eight components of the archipelago.

Drawing inspiration from the integrated biological content of the exhibition, this booklet form folds out to educate visitors about endangered animals and Bishop's Museum approach to conservation.