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Madison Dawn

BFA in Graphics — Graphic Design
Course:
GPRT-203 Type 3: Context
Faculty:
Simon Johnston

Tipo Roma

Tipo Roma is a type conference held in Rome. The target audience is designers and creatives, like the ArtCenter community. Rome has such a deep history which you can see in their architecture and design, I wanted to showcase those layers and grooves in the typeface and by overlaying dots.
Learning Outcomes:
I learned how to design without relying on color since this project was black and white only and how to begin thinking about identity systems and develop an ongoing voice.